Flight Room Fitness & SWEAT
ARt direction | Branding
Flight Room has rapidly evolved into a groundbreaking studio taking off the in the Syracuse community. After opening in 2016, it has become a popular boutique fitness studio with up to 35 athletes per class.
My challenge was to establish the brand identity, develop art direction and to conceptualize a series of advertisement deliverables for digital and print.
SWEAT by Flight Room is a boutique cycle studio that features high intensity cardio workouts led by world class trainers. SWEAT was born out of owner and operator, Jamar Clarke’s, passion for fitness. The drop of sweat element in the “A”, gives this logo an easy identifier.