Black Excellence Impact Dinner | PMG Agency's Annual Detroit Event

Creative Director & Brand Strategist

I played a pivotal role in shaping PMG Agency's Black Excellence Impact Dinner, an exclusive annual event in Detroit that assembles community leaders, innovators, and creatives committed to advancing the cause of Black people. My responsibilities encompassed crafting the event marketing strategy and communications plan, which included creating a distinct mood board and concept that would resonate with the local changemakers and beyond.

My creative input also included developing the event's brand identity, custom logo, and promotional assets that echoed the evening's theme of celebration and positive change. I spearheaded the UI/UX design for the event's custom landing page, enhancing the guest experience, and designed the environmental look and feel that set an inspiring backdrop for an evening dedicated to honoring the impactful work within the Black community.

Client:

PMG Agency | Detroit, MI

My role:

• Event Marketing Strategy

• Mood Boarding

• Brand Identity

• Logo Design

• Promo Asset Creation

• Event Branding

• UI/UX Design

• Decor Strategy