Good Soil Movement:

Merchandise Design

As part of the trailblazing Good Soil Movement, initiated by Dallas-based T.D. Jakes Enterprises to foster generational wealth and support under-resourced entrepreneurs, I had the privilege of collaborating with The Aware brand. My task: to create the first-ever line of merchandise and branded products for this impactful initiative.

This exclusive collection debuted at the International Leadership Summit in Orlando, FL, on May 3, 2023. The event, a convergence of culture shifters and community leaders, marked an ideal platform to showcase this unique merchandise, embodying the spirit of fostering business leadership and financial inclusion.

My role in this landmark project underlined the commitment to crafting designs that not only resonate with the vision of Good Soil but also contribute to the broader goal of generating sustainable entrepreneurial ecosystems. It was an honor to be part of a movement that's shaping the future of minority-owned businesses and driving positive change in our communities.

Client:

• Flourysh

• TD Jakes Enterprises

My role:

• Creative Direction

• Apparel Design

• Illustration

• Art Direction