Candy Shack Daiquiris

Brand Development | Art Direction

Inspired by the vibrant spirit of New Orleans daiquiris, Candy Shack emerged as the game-changing force in the beverage scene, bringing a fresh twist to a classic indulgence. With a rapidly expanding footprint – now boasting five locations in Houston and a standout presence in Dallas – Candy Shack has become synonymous with its signature, over-the-top candy toppings and a gourmet flair that sets it apart.

My mission was to ignite Candy Shack's brand personality, crafting a visual identity that resonates and lingers in the minds of consumers. I dove deep into a creative process to develop a color palette that not only pops but also evokes the sweet, euphoric sensations associated with their offerings – a palette that screams sweet treats and positive vibes.

In my role, I delivered a comprehensive suite of graphic design services that breathed life into the Candy Shack brand. This encompassed a diverse array of creative assets, including:

• Menu Design: Crafting visually appealing and easy-to-navigate menus that guide customers through Candy Shack's tantalizing options.

• Social Media Content: Developing engaging, brand-aligned content for various social platforms to boost Candy Shack's digital presence and connect with a wider audience.

• Website Redesign: Overhauling their online portal with a fresh, user-friendly interface that mirrors the vibrancy of their physical locations.

• Billboard Design: Creating eye-catching billboard advertisements that capture the essence of Candy Shack and draw in a broader clientele.

• Restaurant Vehicle Wrap Design: Designing visually striking wraps for Candy Shack’s fleet, turning their vehicles into moving billboards that carry the brand’s vibrant aesthetic across town.

Client:

Candy Shack Daiquiris To Go | Houston, TX

My role:

• Research

• Logo Design

• Brand Identity

• Signage

• Graphic Design

• Vehicle Wrap Design

• Web Design

• Illustration

• Art Direction