Breathing New Life 5K event

Multidimensional Creative Leadership

For the transformative "Breathing New Life 5K" event in Baltimore, MD, my role spanned the creative spectrum. As the architect behind the event's video concept and visual identity, I crafted an immersive narrative that echoed the ethos of wellness and unity. My designs for the UI/UX of the event's website provided a seamless digital experience, complementing my strategic development of the digital marketing campaign that brought the community together.

Collaborating with Under Armour, I designed race shirts that were not just athletic apparel but symbols of collective aspiration. Leading the creative team, we produced all event signage and wayfinding, creating an environment that guided participants not only through the racecourse but through a story of empowerment and engagement. The social media campaign content was a clarion call that resonated across platforms, rallying support and participation.

This event was a testament to the power of design and strategy in amplifying a cause, fostering youth empowerment, and celebrating the spirit of community.

Client:

Project Pneuma | Baltimore, MD

Agency:
PMG Agency

My role:

• Video Treatment and Concept Development

• Scripting

• Visual Identity and Branding Creation

• UI/UX Design for Event Website

• Digital Marketing Strategy Development

• Race Shirt Design in Partnership with Under Armour

• Leadership of Creative Team for Event Signage and Wayfinding

• Social Media Campaign Content Creation